This page is dedicated to our corporate and special venue work; click
here to see examples of our broadcast and film work.
We believe in this wired age, there should be no difference in quality standards
for film, network, cable, or corporate jobs. Everyone can see 50 or more
channels of quality work at home and rent any movie around the corner.
And every client rightfully expects their job to look as good as the best
they can normally view at home. Corporate and special venue projects we
have created graphics for have won numerous awards, including Cindy, Telly,
Crystal Communicator, CINE Golden Eagle, and a World Medal at the 41st
Annual New York International Film and Television Festivals.
Below are a few examples of our work. We would be interested in talking to you about
your next graphics job - call 818/990-5591 or
email
Trish.
Kaiser Permanente: Connections
Ever been bored to tears in a doctor's waiting room? Kaiser Permanente wanted to make this experience more interesting, so they created a DVD of health facts, trivia, and inspirational stories for their patients to watch. In addition to the main titles you see here (which recurs throughout the video), we also created a number of the trivia and informational interstitials.
The idea was to give it the feeling of a news station or program, while also giving strong nods to both their previous clouds-based look and their new web-based branding which was based around Flash animations of colorful moving blocks and lines. Click image to play (4.4 MB download).
Artbeats: 24/7 Commercial
Stock footage house Artbeats wanted to illustrate how a typical user who just got a rush assignment could use the search, online purchase, and individual clip download features of their web site to create a classy-looking spot quickly. We condensed a day in this user's life down to 45 seconds, illustrating a typical search on their site and then abstracting it into 3D space, building the final spot before your eyes. (In the 3D world, up to 300 of their thumbnail movies are visible on screen at a given time!) Being customers of Artbeats, we assisted in the overall marketing concept, including writing the script as well as providing support materials for their print catalog. Click image to play (15.8 MB download).
Isuzu: Axiom & Ascender
It’s an age-old challenge: first tease by showing fragments of the product, then reveal the entire product to great fanfare. We've had fun creating spots in this vein for two of the most recent Isuzu vehicles, their Axiom crossover vehicle and Ascender SUV.
For the Axiom, we took footage they had shot and performed a stylized inversion, heavily colorizing the result. Fragments of the vehicle are shown in crosshairs, as if spy footage was being shot. Click image to play (3.6MB download).
For the Ascender, we created the video for its big reveal at the US auto show where it was introduced. The vehicle was so new, we only had still images to work with! Here we revealed individual elements of the vehicle through a prism of overlapping, flowing rectangular shapes. Click image to play (4.8MB download).
NBC: AstroVision Sign
One of NBC's outlets to promote their television shows and overall branding is their
large AstroVision video screen in Times Square. This sign requires a different
approach than their on-air promos, because it does not have any sound.
We've been helping create promos in the form of puzzles and trivia games
for this sign for a few years now.
This graphic represents NBC's new on-air look for the fall 1998
season. Rather than their trademark black-text-on-white, everything now
exists in a virtual room, with some sense of depth to everything including
the text and their peacock. The basic "set" and individual text elements
were created in Cinema 4DXL, and later composited with video footage of
the shows in After Effects. Click image to play (3MB download).
Isuzu: Art & Science
For the introduction of their radical rally-inspired VehiCross SUV, Isuzu wanted an opening title that showed how the VehiCross was the culmination of all of their research and development efforts (and for that matter, all the scientific advances through time). This two-plus minute piece starts with primordial ooze, travels through the Renaissance, and blasts through the space age, culminates with a reveal of the car itself, juxtaposing both technical and classical images on top (just the ending is shown here).
This overall video was awarded a World Medal in the Internal Sales
Presentation category at the 41st Annual New York International Film and
Television Festivals, and has also won a regional Gold Cindy Award. Click image to play (4.5MB download).
Clarion: InCarNet
The opening video was created to introduce a new car multimedia (no, we didnt
make that up) system for clients Clarion and Campos Creative Works at
a CES show. The challenge on this project was a three-day deadline, and
no source material aside from the clients web site. As a result,
the spot consists of numerous layered still images that used a variety
of masks and transfer modes to blend together in constantly-evolving montage.
The soundtrack came from our stock music library, customized using instruments
in our digital audio studio. We also provide sound design work for several
of our clients. Click image to play (3MB download).
CCW: Internet
Back in 2000, the Internet Age was just hitting its stride. In this creative pitch, Campos Creative Works was demonstrating how a client previously associated with staid products could show they were reacting to the new speed of the internet world. This being a pitch, we had no footage of the company or its products, so we had to create this impression of a data-rich world strictly with animation and still images.
Sun: JavaOne
This opening animating for the first annual Sun JavaOne developers conference
employed a 3D animation (performed in ElectricImage) where a stylized
sphere full of data elements collided with a stylized cube covered with
an animating grid of consumer devices, to show how the previously incompatible
worlds of computers and consumer products had been merged together. Campos
Creative Works came to us to enhance a video another studio had been working
on for weeks; we ended up reworking the entire spot in a weekend. The
client (Sun) accepted our first pass. Click image to play (2.5MB download).
QAD: Explore Opening Video
For a number of years, we created the video that opened the international
user conference of enterprise software company QAD. The image at right
took a "day in a life" theme with timelapse nature and business activity
shots bookending a 3D world that shows how facilities interconnect in
their various vertical markets (for example, Automotive). 3D modeling
in Cinema 4DXL and Zaxwerks Invigorator, 3D animation and rendering in
Electric Image; texture map creation, film-look treatments, compositing
and editing in After Effects. Click image to play (5MB download).
QAD: Explore 2000
For the millennium edition of software company QAD's annual user conference, we took their recent print ads into the cyberworld. We deconstructed their icons into neon Tron-like wireframes, and took the talent in their still ads and placed them in virtual worlds, interacting with each other through modern heads-up displays. We created 3D pre-visualizations of all the shots and created a rough edit before even stepping foot on the set. We loaded these selects into our PowerBook and brought them on set with us, greatly reducing set-up and shooting time. And yes, the faces are supposed to be green; that's the way they were in the ads, with blue icons projected onto their faces (the way we ended the video). Custom music composed by Kurt Wortman of Hidden Spot Music. Click image to play (4MB download).
Xerox: Innovation at Work
In this promotional video, Xerox used the analogy of the speed and coordination needed to both compete in and help stage the Olympics - which they are an official sponsor of - with their own pace of innovation for their customers. For this project, we created and rendered out a series of 3D virtual sets (some echoing the Olympic rings, as in the example here), then created a series of After Effects projects with matching camera moves and all the necessary mattes needed to insert video onto these screens. We then handed the project off to Xerox's editor at BrainWorks Media, who inserted the edit video into our projects. The result won a Telly award. Click image to play (2MB download).
Xerox: Knowledge Systems
“Data, becomes information, becomes knowledge. And then a human element appears.” That was the creative brief we were given to craft an animation which illustrated how Xerox's knowledge systems could glean and cross-reference relevant raw data to create useful information about a company's clients and their needs. For this, we took examples of the types of documents their customers regularly create, converted them into phosphorescent versions of their former selves, and had them reassemble from fragments in 3D space. We used multiple camera angles to match the editing pace of the surrounding video.
Please click
here to view additional projects we have worked on, aimed at the film
and broadcast markets.
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